Well... maybe it's not about keys but it certainly is all about keywords. If it was about keys, which it's not, then it'd be about getting the right key for the lock, yeah? The right combination of bits of metal to turn the tumblers and get that damn door open.
I realised pretty soon when starting my website that keywords have a similar property with regard to websites, as keys have to locks. That is they open the door between you and those looking for you.
Your site needs to have the right keyword running through it: within text, headings and if possible the domain name itself - if you want to attract the right visitor to your site.
What is the correct keyword? Simple the word that people would type into the google search engine if you want them to find your site.
Me, I want people who type: good books to read into the google search engine to find my site and so my site is built around this keyword (or keywords as is the case).
Of course at this moment in time people who type such a phrase into the Google search engine stand no chance whatsoever of finding my site and that's because I'm not listed on Google yet; but that's a topic of another post, on another day.
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