I like the new Windows phone 7 ad, the one indicating people are so tied into their new phones that even taking a leak properly has lesser priority! There is some truth to this… you do see people huddled around their phones reading texts, sending texts and checking out stuff on the web. It's made me wonder how the developing obsession with our phones affects my plans for www.goodbooks-toread.com. My hosting service apparently converts my web-pages automatically so they work on the phone… the thing is though - does anybody look for books on their phone? I still see phones as more of a communication device or perhaps a way to learn local knowledge when on the go (location of a bookstore in an unfamiliar city for example).
What does interest me vis-à-vis phones and marketing is twitter. I'm going to sign up to the service first... and then wonder afterwards how that might help the website.
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